Design & Digital Marketing
TAILOR INC.
Tailor Inc. is a property strategy, project management, and interior design firm
that offers end-to-end services, from construction consulting to interior space execution.
As a freelance designer turned part-time marketing coordinator, I enhanced their digital presence by:
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Optimizing website UX & flow for improved user navigation.
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Creating structured case study templates showcasing their expertise.
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Managing social media & SEO-driven content, collaborating with industry specialists.
Each design element was curated to strengthen brand consistency & engagement.
WEBSITE DESIGN
Their previous website that was designed through an agency had limited information that showcased
their portfolio of credible projects. It also lacked the correct use of keywords and content which risked its presence online and affected its SEO.
It only had 3 layers (pages) embedded on the website with only 3 portfolios of work, 1 project per service.
Weak user experience and engagement.
It failed to appear on the first 10 pages of Google search and was located on the 30th page.
Solution:
Added more depth within the website with additional pages that explained the WHAT, WHO, WHERE and HOW.
Latest News page to update and repost on social media to aid with engagement.
Photographed the entire staff.
Focused on placing the appropriate keywords on each page and section.
Made sure the website was both web and mobile-friendly.
Result:
Increased in business inquiries - clients find them more credible and trustworthy.
Online presence - appears on the top 20 pages on Google search.
The website has on average 30K organic views/search results per month.
Click here to view the website.
CREDENTIAL GRAPHIC DESIGN
Credential documents are a crucial document that is sent out to the potential client, where its content is curated personally to suit their needs.
Tailor Inc's previous document was outdated, minimal, and less enticing.
This was a great opportunity to re-design the layout to cohesively connect some elements to the updated website as well as
elevating the company's brand image.
SOCIAL MEDIA CONTENT CREATION
Simultaneously, monthly content was made to curate a social media account that is both aesthetically pleasing, credible and on-brand.
This project involved strategizing, collaborating with the team, and content creation.
Click here to view the page.
