Brand guardian & marketing
SO/AUCKLAND
Graphic Design | Branding | Event Design | Photography | Social Media
SO/ Auckland is one of the nine SO hotels around the globe and is well known for its audacious, luxurious and rebellious brand image, personality and flair. I've had the privilege of working as their Creative Executive for 2 years;
-
adapting their design to its brand guideline as print and digital collaterals
-
collaborating with SO's signature designer, Benny Castles from WORLD
-
creating marketing contents for social platforms.
-
branding individual outlets that suited the overall brand image of the hotel.
HOTEL COLLATERALS
F&B COLLATERALS
SOCIAL MEDIA CONTENT CREATION
Art Direction | Branding | Packaging Design | Video production
Photographs were taken by Annupam
SOCIAL MEDIA CONTENT CREATION
Curated and produced the hotel's main social media page, with images that resonate and embody the brand's message and reputation.
Worked closely with the Head of Departments to capture and create their promotional events and items to boost revenue.
Click here to view the account.
