top of page

Naumi Hotel Auckland Airport is the very first International branching hotel of Naumi Hospitality Singapore.

Naumi, pronounced as "know-me" means the 9th day in Sanskrit and holds a special meaning in the Hindu calendar.

The ever-growing Naumi Hospitality stands as 3 hotels; Naumi Singapore, Naumi Liora and Naumi Auckland Airport.

Each hotel aims serve as a bridge between residence and hotel, to provide each guest the comfortability of a home in a boutique environment.
 

3 sisters, each Naumi represents a woman with different personalities which is showcased through

the interior design and the verbiage on every collaterals.  

Naumi Auckland Airport, being the youngest out of the three is very vibrant and has a colourful personality. 

She is luxurious, sophisticated and classy. She is playful, cheeky and flirtatious. 

Her abode is inspired by the tui bird, an endemic passerine bird of New Zealand.

The colours, textures and hotel terms are all taken from the bird's characteristics and its habitat nature.

Being Naumi Auckland Airport's designer, considering the brand concept of this significant individual was crucial for the theme to be consistent.

Slight alternation of verbiage mannerism had to be made depending what collateral was being made for which department.

Photos owned by Naumi Hotels, photographed by Michelle Weir

COLLATERALS
PROMOTIONAL VIDEO
HOTEL PUBLIC SPACE INSTALLATIONS
PHOTO BOOTH DESIGN

Photo booth was designed to promote the hotel's upcoming Dottie Suite, inspired by Japanese Contemporary Artist Yayoi Kusama.

This booth also announces the hotel's sponsorship of the Obliteration Room commissioned by the artist in Auckland Art Gallery.

SELFIE FILTER STICKER

Vinyl sticker installation made in the ladies bathroom to entertain guests as they take selfies.

SHUTTLE BUS DESIGN
bottom of page